I think we can all agree that 2021 can't get here soon enough. Look (and listen) no further than the fantastic new cut and accompanying video for "Age of Machine" from modern rockers Greta Van Fleet... Robert Kinsler
Greta Van Fleet presents the "Age Of Machine" music video
LOS ANGELES, CA - (Thursday, December 9, 2020) -- Greta Van Fleet, the GRAMMY-winning, GOLD-certified rock'n'roll band, shared their visionary new video for the song “Age of Machine” today. The video can be viewed HERE.
The video creates a new universe filled with symbolism and open to interpretation, with whispers of reflections on modernism. It is a response, a tiny piece of art in a very large conversation - four brothers and friends who spend very little time online, filled with questions - where is technology taking us, what does it all mean, and what are we trading in exchange? The video addresses the crumbling beauty around us, but leaves the final significance to the viewer - whether that narrative be focused on climate, industrialism, intimacy, self confidence, tradition, humanity itself, or otherwise. The only clear concept in the video is that the band chooses life.
The “Age of Machine” music video was co-directed by Greta Van Fleet and Matthew Daniel Siskin. The new song released last Friday with the announcement of The Battle at Garden’s Gate, the band’s new album due April 16, 2021 (Lava/Republic Records).
ABOUT LAVA RECORDS
Lava Records is an artist-first label that offers the best of all worlds: the attention and commitment of an indie and the global reach and capabilities of the world's largest music company through its partnership with Republic/Universal. Originally founded in 1995 by Jason Flom, Lava has been the home to many multi-platinum superstars, Grammy winners, and critical darlings. With a proud heritage and eyes fixed on the future, the label is now home to phenomenal artists including Greta Van Fleet, Hero the Band, Jessie J, and Lorde.
The video creates a new universe filled with symbolism and open to interpretation, with whispers of reflections on modernism. It is a response, a tiny piece of art in a very large conversation - four brothers and friends who spend very little time online, filled with questions - where is technology taking us, what does it all mean, and what are we trading in exchange? The video addresses the crumbling beauty around us, but leaves the final significance to the viewer - whether that narrative be focused on climate, industrialism, intimacy, self confidence, tradition, humanity itself, or otherwise. The only clear concept in the video is that the band chooses life.
The “Age of Machine” music video was co-directed by Greta Van Fleet and Matthew Daniel Siskin. The new song released last Friday with the announcement of The Battle at Garden’s Gate, the band’s new album due April 16, 2021 (Lava/Republic Records).
ABOUT LAVA RECORDS
Lava Records is an artist-first label that offers the best of all worlds: the attention and commitment of an indie and the global reach and capabilities of the world's largest music company through its partnership with Republic/Universal. Originally founded in 1995 by Jason Flom, Lava has been the home to many multi-platinum superstars, Grammy winners, and critical darlings. With a proud heritage and eyes fixed on the future, the label is now home to phenomenal artists including Greta Van Fleet, Hero the Band, Jessie J, and Lorde.
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| Greta Van Fleet performing on The Late Show With Stephen Colbert on Tuesday, Dec. 8, 2020. |
ABOUT REPUBLIC RECORDS
A division of Universal Music Group, the world's leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Liam Payne, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Taylor Swift, The Weeknd, Zendaya and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, Monkeywrench, XO, Young Money, among others. Republic also maintains long-standing strategic alliances with Universal Music Latin Entertainment (J Balvin and Karol G) and Hollywood Records. In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label's catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.
A division of Universal Music Group, the world's leading music company, Republic Records is home to an all-star roster of multi-platinum, award-winning legends and superstar artists such as Ariana Grande, Drake, Florence + the Machine, Greta Van Fleet, Hailee Steinfeld, Jack Johnson, James Blake, James Bay, Jessie J, John Mellencamp, Jonas Brothers, Julia Michaels, Kid Cudi, Liam Payne, Lil Wayne, Lorde, Metro Boomin, NAV, Nicki Minaj, Of Monsters and Men, Pearl Jam, Post Malone, Seth MacFarlane, Taylor Swift, The Weeknd, Zendaya and more. Founded by brothers and chief executives Monte and Avery Lipman, it is also comprised of innovative business ventures, including American Recordings, Boominati Worldwide, Brushfire, Casablanca Records, Cash Money, Lava Records, Monkeywrench, XO, Young Money, among others. Republic also maintains long-standing strategic alliances with Universal Music Latin Entertainment (J Balvin and Karol G) and Hollywood Records. In addition, Republic has expanded to release high-profile soundtracks for Universal Pictures (Fifty Shades of Grey), Sony Pictures (Spider-Man Into the Spider-Verse) and NBC TV (The Voice), as well as other notable film and television franchises. Extending further into the worlds of film, television, and content, Republic launched Federal Films in order to produce movies and series powered by the label's catalog and artists. Its first production was the Jonas Brothers documentary Chasing Happiness for Amazon Prime Video.
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