'Elvis on Tour: 75th Anniversary Celebration'

"ELVIS ON TOUR: 75TH ANNIVERSARY CELEBRATION" TO HIT BIG SCREENS NATIONWIDE FOR EXCLUSIVE ONE-NIGHT EVENT WITH NEVER-BEFORE-SEEN FOOTAGE ON JULY 29, 2010

Centennial, Colo. – June 30, 2010 – Commemorating the 75th anniversary of Elvis Presley’s birth, Warner Home Video, Elvis Presley Enterprises, Inc. and NCM Fathom are teaming up to present Elvis on Tour: 75th Anniversary Celebration special in-theater event that celebrates the timeless music of the rock ‘n’ roll icon. The event, featuring remastered film footage shot with The King of Rock ‘n’ Roll ™ on tour and in concert, will be broadcast to more than 460 select movie theaters on Thursday, July 29th at 7 p.m. local time. In addition, this exclusive event will feature performances and interviews from the 1972 Golden Globe® Best Documentary winner, “Elvis on Tour,” and a specially-produced, exclusive retrospective from Priscilla Presley. Elvis on Tour: 75th Anniversary Celebration includes never-before-seen Elvis tour footage as well as montage sequences produced by Academy Award®-winning director Martin Scorsese that showcase The King of Rock ‘n’ Roll’s early career and movies.



Tickets for Elvis on Tour: 75th Anniversary Celebration are available at participating box offices and online at www.FathomEvents.com. For a complete list of theater locations and prices, please visit the website (theaters and participants may be subject to change). For readers here in Orange County, California, Elvis on Tour: 75th Anniversary Celebration is scheduled to play at Huntington Beach 20 in Surf City, Huntington Beach, as well as at Irvine Spectrum in Irvine. It is also set to play at the AMC The Block in Orange, and at the Orange Stadium Promenade (also in the city of Orange).



Since Elvis’s passing, Priscilla Presley has helped keep his legacy alive as an advocate for his music and as the founder of Elvis Presley Enterprises. As someone who knew the king better than almost anyone, her introduction at the beginning of the event promises to express the depth to which Elvis touched the lives of not just those who knew him, but the whole world.



“I was thrilled when I heard fans will be gathering in theaters across America on July 29 for this Elvis experience, and again in August during Elvis Week in Memphis ,” said Priscilla Presley. “Those of us who witnessed Elvis in concert know how incredible it was to see him performing live. Now, through this in-theater event and DVD , millions more will get to experience that magic.”



“Elvis on Tour,” Elvis’ last film before his death in 1977, follows The King of Rock ‘n’ Roll as he embarked on a 15-city U.S. tour in April 1972. More than 25 performances spotlight Elvis’ talent, range and showmanship in captivating on-stage performances and intimate backstage rehearsals with his band. Shot with multi-cameras and presented in a split-screen format similar to “Woodstock” the movie, “Elvis on Tour” combines concert, rehearsal and backstage footage to provide all the excitement of having a front-row seat at the show. Concert performances include “Burning Love,” “Don’t be Cruel,” “Teddy Bear,” “Hound Dog,” “Love Me Tender,” “Suspicious Minds,” “Heartbreak Hotel,” “Are you Lonesome Tonight” and many more favorites.



Elvis on Tour: 75th Anniversary Celebration also features Elvis’ infamous appearance on the Ed Sullivan Show and his first performance of “Burning Love,” which was so new, he referred to the lyric sheet during the song.



“Elvis is an American pop culture icon and lives on in the hearts of millions and will return to the silver screen for a command performance at this historic event,” said Dan Diamond, vice president of NCM Fathom. “Elvis fans of all ages can experience The King of Rock ‘n’ Roll again in this restored and stunning presentation of the award-winning music documentary.”



Elvis on Tour: 75th Anniversary Celebration will appear in 467 select U.S. movie theaters, including AMC Entertainment Inc., Celebration! Cinema, Cinemark Holdings, Inc., Clearview Cinemas, Cobb Theatres, Georgia Theatre Company, Goodrich Quality Theatres, Hollywood Theaters, Kerasotes Showplace Theatres, Marcus Theatres, National Amusements, Rave Motion Pictures and Regal Entertainment Group movie theaters, as well as Bainbridge 5 (Seattle, WA), The Carolina (Asheville, NC), The Grand Theatre (Bismarck, ND), the Palace Cinema 9 (South Burlington, VT), Penn Cinema (Lititz, PA) and El Raton Theatre (Raton, NM)through NCM’s exclusive Digital Broadcast Network – North America’s largest cinema broadcast network.



During Elvis Week events in August of 2010, a special screening will also take place at The Orpheum Theater in Memphis, the same movie house Elvis frequented as a teenager. Tickets to the Elvis Week showing in Memphis are available by going to www.ElvisWeek.com.



“Elvis 75th Anniversary DVD Collection,” available from Warner Home Video on August 3, features 17 of The King of Rock ‘n Roll’s films, including the new “Elvis on Tour” and fan favorites “Jailhouse Rock” and “Viva Las Vegas.” Visit the Warner Home Video official Web site www.elvisthemovies.com for more information on events and products.