Tuesday, January 06, 2015

NAMM Roundup: Live concerts announced; Glenn Hughes to appear at Orange Amplification

While NAMM doesn't officially arrive until January 22nd, there is plenty of news coming out in connection with the annual event. Here is a roundup of news that arrived in my inbox overnight and this morning...

Live Music Sets Soundtrack for 2015 NAMM Show
Trombone Shorty, George Clinton, Stanley Randolph headline musical performances and entertainment at annual music industry trade event

Carlsbad, Calif. (January 6, 2015) – Hundreds of artists from nearly every imaginable musical genre prepare to perform on five NAMM Show stages, as the 2015 NAMM Show returns to Anaheim January 22-25. Live music will set the soundtrack for product debuts from more than 5,000 music brands throughout the four-day music industry trade event. Star-studded awards shows, music-making opportunities, and live performances set the stage for a NAMM Show the industry will be talking about for years to come.

“NAMM is a great show to conduct business, but perhaps the soul of NAMM, and what makes it different from its competitors is the music,” said Joe Lamond, president and CEO of NAMM. "Seeing musical performances from some of the best artists in the world and having our musical heroes checking out the latest gear next to us in an exhibitor’s booth are the experiences that we’ll be telling everyone all about when we get home.”

Productive days on the show floor flow into evenings spent networking with friends, set to a musical soundtrack playing on the Hilton Lobby Stage, the Marriott Lobby Stage, CenterStage between convention center halls B and C, The Venue Stage presented by Pioneer DJ, and the NAMM GoPro Stage on the Grand Plaza.

Live Music
Each night of the show, check out high-energy headliners from 6-7:30 p.m. on the NAMM GoPro Stage on the Grand Plaza. Immediately following the Industry Tribute on opening night, Trombone Shorty & Orleans Avenue take the stage with their brand of hard-edged funk employing hip-hop beats, rock dynamics and improvisation in a jazz tradition. On Friday night, The Imagine Party hosted by the John Lennon Educational Tour Bus and The NAMM Foundation features the legendary George Clinton and Parliament Funkadelic. Celebrate Saturday night with “Stanley Randolph and No Wonder” featuring the Stevie Wonder Band and special guests on vocals.
DJs spin EDM and house music at Monster Cable After Dark from 7-9 p.m. at The Venue Stage Presented by Pioneer DJ. Performances from DJ Ecto1, Crisco Kidd, Brandi Garcia, DJ Splyce, and more will fill the plaza with beats as a Stone Brewing Co. beer garden and some of L.A.’s most popular food trucks refuel industry guests.
Check out the full line up of performances on the NAMM Show stages, including GRAMMY winner Daniel Ho, former New York Yankee Bernie Williams, KUSI-TV’s Brad Perry, alumni of NBC’s “The Voice,” and festival favorites.
She Rocks Awards
Friday from 6-8:30 p.m., the She Rocks Awards presented by the Women’s International Music Network pays tribute to women who display leadership and stand out within the music industry. Held in the Hilton Anaheim Pacific Ballroom, the event honors performers Colbie Caillat, The Bangles, Mindi Abair, and female industry leaders. Purchase tickets for the show at sherocksawards.com.

Hosted by comedian Sinbad on Saturday, January 24, the 30th Annual NAMM TEC Awards honor excellence in sound technology and creativity. Legendary guitarist Slash will receive the prestigious Les Paul Award, and bassist Nathan East and Ed Cherney will be inducted into the TEC Hall of Fame. VIP reception starts at 6 p.m. and the awards show begins at 7 p.m. For a list of all the NAMM TEC award nominees and to purchase tickets, visit tecawards.org.

Industry Icons
Be inspired as renowned musician, DJ and composer Moby* opens the show’s Generation Next events Thursday at 9:30 a.m. in the Hilton’s NAMM Foundation Lounge. Apple co-founder Steve “Woz” Wozniak opens Saturday morning’s NAMM U breakfast session, chatting music and technology with NAMM’s Joe Lamond at 8:30 a.m. in the Hilton Pacific Ballroom.

Make Music!
Everyone’s welcome at Friday’s All-Industry Drum Circle presented in collaboration with Remo Inc. from 5:45 – 7 p.m. at the Palm Terrace between the convention center and Hilton. Sunday, join a trombone circle at 11:30 a.m., a trumpet circle at 1 p.m. or a uke circle at 2:30 in the NAMM Member Center (convention center lobby), presented in collaboration with Conn-Selmer, Warwick Music Ltd., and Kala Brand Music Co.
Register today for access to more than 5,000 music product, instrument and technology brands, educational opportunities and live entertainment at the 2015 NAMM Show. Limited exhibit space is still available.
*Moby’s participation is in collaboration with the Los Angeles College of Music.

Meet Glenn Hughes exclusively at the Orange Amplification Boot at Winter NAMM on Jan. 24, 2015

Orange Amplification Ambassador and legendary bass player Glenn Hughes will be appearing exclusively on their booth at the 2015 Winter NAMM on Saturday Jan. 24, 2015 at 2 p.m., where he will meet, greet and sign autographs.

For over forty years Glenn Hughes has been a bass player, vocalist and songwriter with some of the world’s greatest Rock acts, as well as having carved out a hugely successful solo career. His long list of credits include the likes of Deep PurpleBlack Country Communion, supergroup Kings of Chaos and Tony Iommi.. He is currently lead vocalist and bass player with California Breed whose self-titled album was one of the most critically acclaimed releases of 2014.

Glenn recently produced a video about why he uses Orange Bass Amps where he said, ‘When you plug into this, (Orange AD200B Mk3) prepare to meet thy match! If you are a Rock bass player and you want to tear the roof and the heads off your audience, may I suggest this amp.’ You can see the full video here:https://www.youtube.com/watch?v=Y2k3q6Ts8qI

To meet Glenn and see all the new Orange Amplification products, go to the Orange Music Booth 4890 Hall C on Saturday, Jan. 24, 2015 at 2 p.m. or visit https://www.orangeamps.com

About NAMM
The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $16.7 billion music products industry. NAMM is comprised of approximately 9,200 member companies located in 99 countries. NAMM events and members fund The NAMM Foundation's efforts to promote the pleasures and benefits of music, and advance active participation in music making across the lifespan. For more information about NAMM, please visit www.namm.org, call 800.767.NAMM (6266) or follow the organization on FacebookTwitter and YouTube.

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