2025 NAMM Show brings the full power of music to Anaheim

The 2025 NAMM Show

Where: The Anaheim Convention Center

When: Jan. 20-25, 2025

Next: The Summer NAMM Show will return to Nashville, TN, June 29-July 1, 2025

Information: NAMM.org

Rising violinist Mia Asano performing during Global Media Day at the NAMM Show
in Anaheim, CA on Wednesday, Jan. 22, 2025.
Photo credit: Bob Steshetz

Article by Robert Kinsler

Photography by Bob Steshetz and Robert Kinsler

Major concert events, intimate booth performances, new groundbreaking music making products unveiled for the first time and educational sessions are all a part of the annual NAMM Show.

The year's 2025 NAMM Show was held at the Anaheim Convention Center Jan. 20-25, 2025.

Peter Frampton at The NAMM
Show on Jan. 22, 2025.
Photo credit: Bob Steshetz

Attending Global Media Day (held on Jan. 22) provided me a perfect chance to get an early, in-depth glimpse at several music-making products, watch a couple of cool performances and even catch recent Rock and Roll Hall of Fame inductee Peter Frampton discuss his career.

Because he is suffering of inclusion body myositis (IBM) — a progressive muscle disorder characterized by muscle inflammation and weakness — Frampton announced his farewell tour in 2019. However, despite the impacts of the disease, Frampton has continued to record and perform.

"Well, I keep saying that's the last one," Frampton said of each tour; he noted he will perform a short series of shows in April and again in June of 2025. "I'm going to keep going as long as my fingers still work. It's getting more difficult now."

The legendary guitar great said he has to work harder to play guitar, and explore different ways so he can keep playing.

"I will keep doing music the rest of my life." 

Scott Mulvahill performing with his "DataBass" at
Global Media Day on Jan. 22, 2025.
Photo credit: Bob Steshetz

Among the other highlights I caught at Global Media Day was upright bassist Scott Mulvahill, who performed on a one-of-a-kind instrument he invented dubbed the "DataBass." The instrument combines the benefits of an upright bass with the power of MIDI sampling, and the artist showcased its unique magic throughout a strong five-song set.

Singer-songwriter/guitarist Yvette Young playing a state-of-the-art
Yamaha TransAcoustic TAG3 C guitar at the NAMM Show.
Photo credit: Bob Steshetz

Another instrument that wowed media was Yamaha's TransAcoustic TAG3 C acoustic guitar. I was able to spend some time playing the 2nd Generation TransAcoustic Guitar and it's a real wonder. It plays like a top-tier acoustic guitar, but comes equipped with Bluetooth allowing the user to connect their smart devices and play their favorite songs directly through the instrument. There is also an onboard looper, so you can record and play back your performances. There is built-in reverb, chorus and delay effects with simple controls. And there is a rechargeable battery and magnetic charging connection providing more than five hours of play time.

In terms of eye candy, Martin Guitars showcased its beautiful one-of-a-kind double-neck instrument, the Grand J-28E DN (see images above). The first double-neck guitar produced by Martin in more than a century, this all-new instrument combines Martin's renowned craftsmanship with modern cutting-edge innovation; it features an acoustic-electric with a 12- and six-string neck. The Grand J-28E DN features two compound dovetail neck joints and unique X bracing. The guitar also includes built-in custom Fishman electronics, making it ready for any stage or studio setting.

Alicia Witt performing at the NAMM Show on Thursday, Jan. 23, 2025.
Photo credit: Robert Kinsler

Alicia Witt with Ernest, a rescue dog who accompanies her
onstage during performances. Photo credit: Bob Steshetz

In her two 30-minute appearances at the Casio booth, singer-songwriter/pianist Alicia Witt impressed with her winning and sumptuous original songs bolstered by her lovely soprano and virtuoso skills displayed using the "Harmonious Mustard" Privia PX-S7000 Privia digital piano. Among the terrific songs she performed at the NAMM Show was the introspective "Witness," emotional "Friend," the triumphant rocker "What About Me?" and the bewitching "Chasing Shadows" (watch the official "Chasing Shadows" music video HERE). 

Rachael Sage performing at the Casio booth on Friday, Jan. 24.
Photo credit: Robert Kinsler

Also performing at Casio was famed singer-songwriter/pianist Rachael Sage, who I caught when she performed on Friday. Performing her singular blend of pop, rock and  folk, I was particularly thrilled with her dynamic genre-blending cut "Trouble" featuring some finger snap accents.

Harmonica great Lee Oskar blasting away on the Yamaha Grand Plaza Stage on
Thursday, Jan. 23, 2025. Photo credit: Bob Steshetz

A former member of the band War, Harmonica great Lee Oskar brought his latest project — the Lee Oskar Harmonicas Blues & Beyond Showcase — to the Yamaha Grand Plaza Stage on Jan. 23. The highlight of the troupe's set was a nine-minute version of War's 1975 hit "Low Rider."

Fingerstyle guitarist Laurence Juber performing on the Martin Stage at NAMM.
Photo credit: Bob Steshetz

Virtuoso fingerstyle guitarist Laurence Juber performed at the Martin Stage on Thursday, wowing the crowd with signature instrumental versions of his own compositions and classic rock favorites artfully arranged to be performed solo on his OMC-21 Martin guitar. His wonderful "Cobalt Blue," artful take on Paul McCartney's "Maybe I'm Amazed," a first-ever live performance of his astonishing version of The Who's "Won't Get Fooled Again" and a tender "While My Guitar Gently Weeps" (the latter George Harrison-penned gem was dedicated to the Los Angeles community impacted by a number of wildfires over the past few weeks) all thrilled NAMMgoers.

Singer-songwriter/guitarist Mary Spender performing at The NAMM Show.
Photo credit: Robert Kinsler

Also performing on the Martin Stage was British singer-songwriter-guitarist Mary Spender, who appeared on Friday afternoon. Armed with her talents as an amazing singer and acoustic guitar player, she treated the crowd to a 30-minute set of infectious originals including the introspective "Darling, You Need Therapy," Baroque folk-flavored "Primrose" and the catchy sing-along closer "Blues Duet."

Jon Batiste performing on the Yamaha Grand Plaza Stage at NAMM
on Friday night, Jan. 24, 2025.
Photo credit: Bob Steshetz

Because I missed Jon Batiste's performance when I attended Coachella in April 2024, I was delighted to catch the Louisiana native's headlining set at the Yamaha Grand Plaza Stage at NAMM on Friday night, Jan. 24. Batiste and his excellent backing troupe performed a thrilling mix of soul, R&B, classical, funk, hip hop, New Orleans jazz and more during their full-length set. I was especially impressed with Batiste's virtuoso skills playing a number of keyboards and piano, as well as behind the drum kit. He is also a top-tier vocalist and band leader.

Jon Batiste performing at NAMM
on Friday night, Jan. 24, 2025.
Photo credit: Bob Steshetz

Batiste is a generous performer and seemed to relish every second he was on stage, interacting with his band mates, backing singer and the enthusiastic audience. During one extended segment he led the band in walking through the crowd and performing a high-powered medley, including a sing-along of "When The Saints Go Marching In." 

The highlight for me was an absolutely gorgeous performance of "Butterfly" that he performed alone at a grand piano.

Learn more about Batiste via his official website HERE.

For more information on The NAMM Show, visit NAMM.org. 

And be sure to check out the colorful images taken by photographer Bob Steshetz below capturing so many sights and sounds on display during the NAMM Show!

Jon Batiste performing at the Grand Plaza Yamaha Stage on Friday night,
Jan. 24, 2025. Photo credit: Bob Steshetz

Blues-rock singer-songwriter/guitarist Harris Sweetwater checking out a guitar during
the NAMM Show in Anaheim, CA. Photo credit: Bob Steshetz

From left, violinist Mia Asano performing on stage with saxophonist Grace Kelly
in the Yamaha booth on Jan. 23, 2025.
Photo credit: Bob Steshetz

The Lee Oskar Harmonica Blues & Beyond Showcase thrilled concertgoers on
Thursday, Jan. 23, 2025. Photo credit: Bob Steshetz

Violinist Mia Asano performing during Global Media Day.
Photo credit: Bob Steshetz

Jacob Collier performing during the NAMM Show in Anaheim, CA.
Photo credit: Bob Steshetz

Grace Kelly performing at the Yamaha booth during the NAMM Show in
Anaheim, CA. Photo credit: Bob Steshetz

NAMM Announces A-List Artist Lineup for 2025 Show

The 2025 NAMM Show is only a month away! Get the latest on the event below...Robert Kinsler

NAMM ANNOUNCES STAR-STUDDED PERFORMANCES FEATURING JACK WHITE, JACOB COLLIER, PETER FRAMPTON AT 2025 NAMM SHOW 

• NAMM to host exclusive performances throughout The 2025 NAMM Show in January with more A-list acts and concerts to be announced in the coming weeks
  
  

Peter Frampton performing in Anaheim, CA
in January 2019.
Photo credit: Bob Steshetz

CARLSBAD, CALIF., December 17, 2024 – NAMM (The National Association of Music Merchants), the largest global not-for-profit music trade organization, has announced a robust lineup of artists and bands scheduled to perform at The NAMM Show, held January 21–25 in Anaheim, California. The event will feature live performances from Jack White at the TEC Awards, Jacob Collier at NAMM’s Grand Rally for Music Education and an appearance from Peter Frampton at the NAMM Global Media Day. 

“The NAMM Show continues to attract A-list artists from every genre, and this incredible level of talent is a testament to the power of our global music products industry and the influence of our NAMM Members who cultivate these relationships,” said John Mlynczak, NAMM president and CEO. We are so excited to have an extremely talented and award-winning group of musicians performing at multiple NAMM venues during multiple days of our show.” 

On Thursday, January 23, 12-time GRAMMY Award-winning singer, songwriter, guitarist and producer Jack White will headline the NAMM TEC Awards, where he will also receive NAMM’s TEC Innovation Award. Jack has also been nominated for the 2025 GRAMMY Best Rock Album of the Year and Rolling Stone Magazine included White on its 2010 and 2023 lists of the greatest guitarists of all time.  

On Saturday, January 25, Jacob Collier, the first British artist to receive a GRAMMY Award for each of his first four albums, will perform onstage at NAMM’s iconic event celebrating music makers worldwide, the Grand Rally for Music Education. Collier was also nominated for the 2025 GRAMMY Album of the Year for his latest release, Djesse Vol. 4. 

On Wednesday, January 22, Rock and Roll Hall of Famer Peter Frampton will be an integral part of the NAMM Global Media Day, featuring product announcements from some of the most iconic brands in the music industry. Several other award-winning musicians will also be performing at this exclusive event and will be announced in the coming weeks. 

In addition, NAMM will also host 170-plus bands and artists from around the world to perform live on seven stages, located throughout the NAMM campus during the week. Representing a variety of genres including rock, pop, hip-hop, bluegrass, mariachi, gospel and jazz, performances will include established bands, along with emerging, first-time performers. 

Additionally, Yamaha will be presenting nightly concerts featuring popular artists on the Yamaha Grand Plaza Stage, with additional details in the coming weeks. 

A snapshot of key performances, highlights and a complete listing of the entire 2025 NAMM Show live band performances can be found here: https://www.namm.org/thenammshow/sessions 

To attend and register for 2025 NAMM Show please visit https://www.namm.org/thenammshow/attend. 

 

About NAMM 

The National Association of Music Merchants (NAMM) is the not-for-profit association with a mission to strengthen the $19.5 billion music products industry and promote the pleasures and benefits of making music. NAMM is comprised of over 10,000 global member companies and individual professionals representing a global workforce of over 475,000 employees. In addition to The NAMM Show and NAMM’s member services, The NAMM Foundation advances active participation in music-making across the lifespan of learning. For more information about NAMM, please visit www.namm.org. 

Yamaha to Take Center Stage at NAMM 2024 with New Innovative Products and Dynamic Performances

With NAMM 2024 just over a week away, we are beginning to get major announcements related to the highly anticipated show coming to Anaheim, January 25-28, 2024...Robert Kinsler 

Lindsey Stirling will perform on the
Yamaha Grand Plaza Stage in Anaheim
on Friday, Jan. 26.
Photo credit: Kelly A. Swift

Yamaha, the world’s largest manufacturer of musical instruments, has announced its exhibit at The 2024 NAMM Show, the largest global music trade show being held in January at the Anaheim Convention Center in Anaheim, California. For the third consecutive year, Yamaha will transform the third floor of the Anaheim Convention Center into an immersive playground of its latest musical instruments, technologies, and more.

 

Yamaha will introduce innovative, breakthrough products at the show across multiple musical categories, including guitars, drums and percussion, and keyboards, while also offering a once-in-a-lifetime opportunity to view an iconic piano played by rock icon Prince!

 

“The Yamaha team is excited to bring a fantastic experience to everyone attending the NAMM Show and those who want to be there. We’re launching fabulous new products to help you make better music and have a tremendous lineup of artists performing at our booth stage and the Yamaha Grand Plaza Stage,” Tom Sumner, president of Yamaha Corporation of America. 

This year, Yamaha will present three nights of music on the Grand Plaza Stage, starting with our Night of Worship on Thursday. On Friday, Yamaha will host "An Evening With" featuring famed violinist-composer Lindsey Stirling. An electronic violinist, dancer and actress, Stirling has earned four Billboard chart-topping albums and two Billboard Music Awards.

On Saturday, Jan. 27, the Yamaha Grand Plaza Stage will feature acclaimed singer-songwriter/keyboardist Jon McLaughlin and Friends, as the American singer/keyboardist brings his blend of pop, rock, and soul sounds to the stage. 

 

In addition to the new product debuts, Yamaha will showcase, for the first time ever, the piano that was customized for Prince for his Piano & a Microphone solo tour. This one-of-one purple piano is normally housed at Paisley Park in Chanhassen, Minnesota, however, it will be available for viewing at the Yamaha booth lobby during regular The NAMM Show hours (Thursday-Sunday). It has never been displayed for Prince fans previously.

 

“Much like Prince, Yamaha has a timeless legacy that continues to inspire new and aspiring musicians across the globe. Partnering together to display this one-of-a-kind piano that was custom-created for Prince by Yamaha was an opportunity that couldn’t be passed up,” said Prince’s former attorney, manager and friend, L. Londell McMillan. “We look forward to giving NAMM attendees a truly unique, intimate chance to view this legendary instrument for the first time.”

 

"We are thrilled to be celebrating our January return to NAMM! Our Concerts on the Grand are always a highlight, and this year, we're honored to be hosting even more remarkable musicianship with three back-to-back nights of amazing live music. There's truly no better way to kick off 2024," says Chris Gero, vice president and chief artist relations executive at Yamaha Artist Relations Group.

The music on the Yamaha Grand Plaza Stage will be mixed and curated by the company's award-winning commercial audio gear, including the Rivage digital console line. Every note will be articulately amplified through NEXO speaker systems. NEXO is a Yamaha company.

 

Across the globe, Yamaha uniquely offers musicians of all ages instruments to create music and professional audio and recording solutions to ensure every performance is heard in its truest form.

To experience everything Yamaha has to offer at The NAMM Show, visit booth #300DE in the Anaheim Convention Center from January 25 - 28, 2024. For more information, please visit usa.yamaha.com.

2022 NAMM Show recap: performances, product innovations and wonderful instruments aplenty

Before attending NAMM Media Preview Day on Thursday, June 2, 2022, it had been more than two years since the music industry gathered in Anaheim for the NAMM Show (read my recap of the January 2020 NAMM Show HERE). 

Writer Robert Kinsler in front of the Anaheim Convention Center 
on June 4, 2022. Photo: Bob Steshetz 

The sense of eagerness for musicians and music industry representatives eager to get back into the world was palpable across the three days I spent at the event held at the Anaheim Convention Center. I wrote a quick update after attending preview events hosted by Martin Guitar and NAMM on June 2 (you can see that HERE), but here is my in-depth coverage of my experience at the 2022 NAMM Show, including reflections on performances and new products / instruments that caught my eye (and ears). And a very special "thank you" to photographer Bob Stesetz for the use of so many of his incredible photos taken during the NAMM Show!

Photographer Bob Steshetz, left, with saxophonist Mindi Abair.
Photo: Robert Kinsler

New Instruments, Gadgets & Gizmos!

Yamaha is always worth visiting and 2022 was no exception. I was truly impressed by the RSP20, one of the flagships of the second generation of Revstar; the affordable electric guitar (which retails for under $800) features carbon reinforcement in the neck and in the chambered body. It has dual humbucking pickups, combined with a five-position selector and a Focus Switch passive boost. I was able to play it for awhile on Saturday and really fell in love with its sound and the ease to play the instrument up and down the fretboard. The new Revstar series comes in three tiers: Element, Standard and the made-in-Japan Professional. Information: usa.yamaha.com. You can learn more on this exciting instrument HERE.

Yahama's Revstar was front and center
at the 2022 NAMM Show.
Photo: Robert Kinsler

After getting a glimpse of Minarik Guitars' 50th Anniversary Haunted Mansion custom guitar on Media Day, I went back to their booth on Friday to see what other guitars the Las Vegas, Nevada-based company was displaying. The company has really tapped into an area of the market with its custom shop's Art Series guitars. Check out the images below and watch a video on the Haunted Mansion guitar posted by TJR HERE. Information: MinarikGuitars.com.

The 50th Anniversary Haunted Mansion guitar.
Photo: Bob Steshetz

'Alice in Wonderland' is celebrated via Minarik Guitars'
Acoustic Series. Photo: Bob Steshetz

An electric guitar model from Minarik Guitars.
Photo: Bob Steshetz

Drummers will want to check out the new EFNOTE 7X (EFD-7X) drum kit courtesy of Artesia. The multi-sensor kit will be released in September 2022, and will retail for approximately $4,500. Information: Artesia-pro.com. 

A close-up view of the impressive EFNOTE 7X. Photo: Bob Steshetz

I'm always excited to see the latest products from major brands such as Taylor Guitars, Martin Guitar, Deering Banjo Co. and Rickenbacker, but it's cool to discover new up-and-coming manufacturers as well.

Take the Orba 2, a follow-up to Artiphon's synth, looper and controller. A truly portable instrument that fits in the palm of your hand, the user can deliver the sounds of electric guitar and upright pianos, as well as collected audio sounds and even vocals. The Orba 2 retails for $149.99. Information: artiphon.com.

The Orba 2 retails for $149.99. Photo: Bob Steshetz

Guitar players who use a slide (or would like to) should check out the Thimble Slide, developed by Hermosa Beach, CA-based inventor Cole Coleman. The Thimble Slide is a mini-slide designed to be worn on the tip of a guitarist's 3rd finger, wit the front edge about halfway to tree-quarters down the fingernail toward the base. When worn there, a guitarist will see that all their fingers are available for fretting. The Thimble Slide is available in several sizes. Information: ThimbleSlide.com.

The Thimble Slide is available now. Photo: Robert Kinsler

I was able to meet with saxophonist-composer/vocalist Mindi Abair who came to NAMM to showcase her new signature Mindi Abair 2 alto mouthpiece produced by Theo Wanne. A celebrated artist and in-demand virtuoso musician since the release of her debut album in 2000, Abair told me that she has worked with Theo Wanne for a number of years to get the perfect mouthpiece and she is thrilled that it is available now. Information: TheoWanne.com.

Theo Wanne, left, with Mindi Abair at the NAMM Show on June 3.
Photo: Bob Steshetz

Saxophone great Mindi Abair.
Photo: Bob Steshetz

Favorite Performances & Special Events!

The first official performance of this year's NAMM Show was staged early Friday during the Breakfast of Champions event with a set from French duo RoSaWay. Fusing European jazz, world music and pop, the songs were built on flute and percussion with inviting female lead vocals. Information: rosaway.com.

RoSaWay performing at the NAMM Show on June 3, 2022. Photo: Bob Steshetz

RoSaWay, from left, Rachel and SteF. Photo: Bob Steshetz

Not long after RoSaWay finished their winning set, Multi-GRAMMY® winner, composer and performer Kenny Loggins was presented with the National Association of Music Merchants (NAMM) “Music for Life” award by NAMM President and CEO Joe Lamond. NAMM’s highest industry honor, the award was given at the opening Breakfast of Champions session in celebration of Loggins’ lifelong commitment to inspiring music makers everywhere.

Kenny Loggins, left, with NAMM President & CEO Joe Lamond.
Photo: Bob Steshetz

This writer was really impressed by Loggins' commitment to assisting young people get into music, instilling in them a love of music as opposed to seeking empty fame or stardom. “As far as music goes, music is in our DNA," Loggins said. "When I’m working with young artists, we’re talking about the love of music, its role, and its importance in our lives.” 

Kenny Loggins on June 3, 2022.
Photo: Bob Steshetz

Michael Ubaldini performing on June 3, 2022.
Photo: Robert Kinsler

My Friday came to a perfect end with Michael Ubaldini's stirring set at the Sheraton Park Stage. As if performing at the NAMM Show wasn't special enough, June 3 also marked the official release date of the celebrated singer-songwriter's new album Rabbit Foot Carnival. Performing to the accompaniment of his acoustic guitar —  as well as his harmonica at times — Ubaldini's 45-minute set allowed him to offer up a mix of classic material and new songs from Rabbit Foot Carnival. Standouts of Ubaldini's 11-song set included the timely "Free Speech Blues," haunting "Song Of Our Time," rockabilly-mining "Don't Say Goodbye" and tender "The General Store." He ended his set with a powerful take on "The Offended," a powerful song aimed at those unwilling to listen or consider anything beyond their own limited view. For more information, visit rocknrollpoet.com.

I'm still not quite sure what to make of the Jam Galaxy Band's performance on the Yamaha Grand Plaza Stage on Saturday morning. The ensemble included a cast of real life musicians, as well as a robot named Desdemona — the latter offering up spoken word to a soundscape with layers were progressive rock and jazz meet. I can't say I loved the songs, but it was visually interesting. Information: JamGalaxy.com. 

Desdemona of the Jam Galaxy Band.
Photo: Bob Steshetz

Photo: Bob Steshetz

Much better was guitar great Carl Verheyen's 45-minute outing staged on the same stage. Verheyen — best known for his role as lead guitarist in Supertramp and as a session player recording for the likes of the Bee Gees and Dolly Parton — impressed with a set of songs and instrumentals displaying his top-tier guitar and vocal skills. Verheyen was backed by a stellar trio of musicians who collectively elevated the set (bassist Dave Marotta, drummer John Mader and new keyboardist Troy Dexter). Highlights of his fast-moving set (that attracted a big crowd) included the blues-rock original "Stealing Gasoline," bouncy "Queen Bee" (a new song enhanced by a cool guitar intro) and "Clawhammer Man," the latter a track from his latest album Sundial featuring some especially soulful vocals from Verheyen.  Information: CarlVerheyen.com.

Carl Verheyen at NAMM on June 4.
Photo: Bob Steshetz

From left, bassist Dave Marotta and keyboardist Troy Dexter. Photo: Bob Steshetz

I also enjoyed a short set of wonderful instrumental jazz courtesy of Paul Navidad (alto sax), Edmund Velasco (tenor sax) and Sam Montooth (upright bass). The trio attracted an appreciative crowd while performing at the Dakota Saxophones booth on Saturday afternoon.

From left, Paul Navidad, Edmund Velasco and
Sam Montooth playing a set of jazz.
Photo: Robert Kinsler

Robert Kinsler

Editor's Note - check out the great interview conducted by the cool folks at MusicUCanSee with WAR founding member Lee Oskar HERE.

You can also watch their interview conducted with Mindi Abair HERE: