Check out the hard rocking new track from Deep Purple courtesy of the newly-posted official music video and learn more about the legendary band's upcoming album =1 out July 19, 2024...Robert Kinsler
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| Deep Purple / Photo: Jim Rakete |
New York, NY (April 30, 2024) – Deep Purple, following the announcement of their new studio album ‘=1’, releases the first single, ‘Portable Door’, today. The new song is now available for streaming and as an instant gratification track with all ‘=1’ download pre-orders. |
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Accompanying the release, the music video for ‘Portable Door’ will premiere today at 05:00pm CET / 04:00pm BST / 11:00am ET on the Deep Purple YouTube channel (LINK). Produced by the Berlin-based agency Mutter & Vater and directed by Leo Feimer, the video showcases Deep Purple against the backdrop of the new album artwork, capturing the band in their essence as they share a stage and perform together. The enigmatic album title ‘=1’ encapsulates the band’s philosophy of unity amidst complexity, promising an album that resonates deeply with their five decades spanning hard rock legacy. Produced once again by iconic Bob Ezrin, ‘=1’ captures the purest classic Deep Purple sound, without relying on nostalgia. In a recent interview regarding the sonic direction of their upcoming album, guitarist Simon McBride shared insights, saying: “The new album will reflect what the five of us create in the rehearsal room. Many of the songs, like ‘Portable Door’, were written in the first sessions and literally came together in 5 or 10 minutes. It all was so easy and natural.” Frontman Ian Gillan, highlighting the organic nature of Deep Purple’s song writing, added: “Throughout Deep Purple’s history, our best songs have always been those that were written in no time at all. We’ve played what felt good and developed songs as we have always done.” In celebration of the new album, Deep Purple will perform more than 60 concerts worldwide this year during their ‘=1 MORE TIME’ tour. With three consecutive No.1 albums in their back pocket, this is Deep Purple at their pinnacle. ‘Now WHAT?!’ (2013), ‘inFinite’ (2017), and ‘Whoosh!’ (2020) have sold over one million copies worldwide, making Deep Purple one of the most successful rock bands currently active. The latest studio album, “Whoosh!”, reached #1 on the album charts in 7 countries and charted in the top 10 in another 12. ‘=1’ will be released on July 19th via earMUSIC as Ltd. CD+DVD (Digipak), CD (Jewelcase), 2LP Gatefold (black, 180g), Ltd. Purple 2LP Gatefold (180g), Ltd. Crystal Clear 2LP (180g) and Ltd. Box Set (CD+DVD Digipak, 2LP black Gatefold, 3x exclusive 10” vinyl editions feat. live recordings from Deep Purple’s 2022 tour, exclusive Collector’s T-shirt, 2x exclusive guitar picks, 1x exclusive art print, 1x exclusive lanyard, and the chance to win a Golden Ticket giving access to every show on the Deep Purple ‘=1 MORE TIME’-tour). All LPs include a rich 12-page LP sized booklet – exclusively in the first print run! The bonus DVD features the approx. 60min documentary ‘Access All Areas’ joining Deep Purple backstage on tour and providing an exclusive look behind the scenes. Further exclusive items are available via the official album store: Ltd. 2LP Picture Disc, Ltd. Cassette, strictly limited canvas signed by all band members – limited to 150 items only and various other merchandise items. =1 MORE TIME TOUR DATES: Aug. 14 – Hollywood, FL @ Hard Rock Live Tickets are available at www.deeppurple.com. |
About Deep Purple There simply aren’t enough superlatives to properly acknowledge the contribution Deep Purple has made to rock music. Having sold more than 100 million albums and filled global arenas for decades, there’s little wonder that the respected British radio station Planet Rock named the group the '5th Most Influential Band Ever’. The band were also presented the ‘Legend Award’ at the 2008 World Music Awards and were inducted into the Rock and Roll Hall of Fame in 2016. Deep Purple truly are ‘rock royalty’. With a body of work spanning seven decades, Deep Purple has helped pioneer and define the hard rock genre while progressively moving into new areas, both keeping their sound fresh and attracting new fans to the legions who have remained loyal since the band’s inception. The celebrated MKII line up of Ian Gillan, Roger Glover, Ian Paice, Jon Lord and Ritchie Blackmore were responsible for creating many of the defining rock albums of the early 70’s, including ‘Made In Japan’, universally accepted as one of the most important and influential live albums of all time. Known as one of the hardest working bands ever, Deep Purple has continued to release No.1 albums and tour globally since forming in 1968, with little rest. In 2007 (almost 40 years after being formed), the band performed 40 dates in France to an award-winning audience, and they continue to spend much of their year on the road selling out arenas across the globe. Deep Purple has stayed true to its musical roots taking from an eclectic mix of styles to create a distinctive sound that defines the band today, but which in turn, has created a legacy that very few bands could ever hope to replicate. The band has written and produced so many “classic,” well- known songs, that its audience range widely in age and background – something the band has readily embraced. Deep Purple’s recent studio album, ‘Whoosh!’ (2020), followed their worldwide chart-topping albums ‘inFinite’ (2017) and ’NOW What?!’ (2013). 2024 sees the release of their brand-new album ‘=1’. On all albums, Deep Purple joined forces with producer Bob Ezrin, who has worked with the likes of KISS, Pink Floyd, Lou Reed and Alice Cooper. Furthering their collaboration with Ezrin, in 2021 and during the pandemic the band recorded a collection of cover songs from their own homes (normal for most bands nowadays, revolutionary for a band that records everything together in the studio), creating an eclectic and celebratory history of their roots in music, in the shape of ‘Turning To Crime’. In 2022 came the sad news of Steve Morse’s departure due to personal circumstances. Moving forward, Deep Purple sought out the masterful skills of guitarist Simon McBride and played the year out in style, exciting crowds with a new energy and excitement. Ian Gillan, Roger Glover, Ian Paice, Don Airey, and Simon McBride continue with renewed vitality, pushing the boundaries of hard rock to audiences around the globe, proving that Deep Purple are very much here to stay. |
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