With NAMM 2024 just over a week away, we are beginning to get major announcements related to the highly anticipated show coming to Anaheim, January 25-28, 2024...Robert Kinsler
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| Lindsey Stirling will perform on the Yamaha Grand Plaza Stage in Anaheim on Friday, Jan. 26. Photo credit: Kelly A. Swift |
Yamaha, the world’s largest manufacturer of musical instruments, has announced its exhibit at The 2024 NAMM Show, the largest global music trade show being held in January at the Anaheim Convention Center in Anaheim, California. For the third consecutive year, Yamaha will transform the third floor of the Anaheim Convention Center into an immersive playground of its latest musical instruments, technologies, and more.
Yamaha will introduce innovative, breakthrough products at the show across multiple musical categories, including guitars, drums and percussion, and keyboards, while also offering a once-in-a-lifetime opportunity to view an iconic piano played by rock icon Prince!
“The Yamaha team is excited to bring a fantastic experience to everyone attending the NAMM Show and those who want to be there. We’re launching fabulous new products to help you make better music and have a tremendous lineup of artists performing at our booth stage and the Yamaha Grand Plaza Stage,” Tom Sumner, president of Yamaha Corporation of America.
This year, Yamaha will present three nights of music on the Grand Plaza Stage, starting with our Night of Worship on Thursday. On Friday, Yamaha will host "An Evening With" featuring famed violinist-composer Lindsey Stirling. An electronic violinist, dancer and actress, Stirling has earned four Billboard chart-topping albums and two Billboard Music Awards.
On Saturday, Jan. 27, the Yamaha Grand Plaza Stage will feature acclaimed singer-songwriter/keyboardist Jon McLaughlin and Friends, as the American singer/keyboardist brings his blend of pop, rock, and soul sounds to the stage.
In addition to the new product debuts, Yamaha will showcase, for the first time ever, the piano that was customized for Prince for his Piano & a Microphone solo tour. This one-of-one purple piano is normally housed at Paisley Park in Chanhassen, Minnesota, however, it will be available for viewing at the Yamaha booth lobby during regular The NAMM Show hours (Thursday-Sunday). It has never been displayed for Prince fans previously.
“Much like Prince, Yamaha has a timeless legacy that continues to inspire new and aspiring musicians across the globe. Partnering together to display this one-of-a-kind piano that was custom-created for Prince by Yamaha was an opportunity that couldn’t be passed up,” said Prince’s former attorney, manager and friend, L. Londell McMillan. “We look forward to giving NAMM attendees a truly unique, intimate chance to view this legendary instrument for the first time.”
"We are thrilled to be celebrating our January return to NAMM! Our Concerts on the Grand are always a highlight, and this year, we're honored to be hosting even more remarkable musicianship with three back-to-back nights of amazing live music. There's truly no better way to kick off 2024," says Chris Gero, vice president and chief artist relations executive at Yamaha Artist Relations Group.
The music on the Yamaha Grand Plaza Stage will be mixed and curated by the company's award-winning commercial audio gear, including the Rivage digital console line. Every note will be articulately amplified through NEXO speaker systems. NEXO is a Yamaha company.
Across the globe, Yamaha uniquely offers musicians of all ages instruments to create music and professional audio and recording solutions to ensure every performance is heard in its truest form.
To experience everything Yamaha has to offer at The NAMM Show, visit booth #300DE in the Anaheim Convention Center from January 25 - 28, 2024. For more information, please visit usa.yamaha.com.
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