NAMM's Believe in Music Week, January 18-22, 2021

The NAMM Show, seen here in January 2020, is being held
as a virtual event this year.

 With the pandemic still very much impacting people around the globe, the NAMM Show was not able to be held in Anaheim this week. But the good news is that NAMM's Believe in Music Week begins today and a full schedule of events and resources are available online...Here is the official media release below (and I'll be posting updates throughout the week everyone!)

The Rickenbacker booth as seen at the NAMM Show in Anaheim, CA, 
in pre-pandemic times in January 2019. 
Photo: Robert Kinsler

THE 2021 NAMM ‘BELIEVE IN MUSIC’ WEEK VIRTUAL EVENT BEING HELD JANUARY 18-22, 2021

 

FREE to all Music Makers, Artist appearances include Garth Brooks, Melissa Etheridge, Dave Navarro, The Go-Go’s, deadmau5, Orianthi and more

Melissa Etheridge performing at Doheny Blues Festival
in Dana Point, CA on May 21, 2017.
Photo: Bob Steshetz

 

 

Guitar great Orianthi performing in
Anaheim in March 2010.

Grammy Award-winning Composer and Pioneer of the Virtual Choir Eric Whitacre to Discuss Virtual Music Making with Grammy Winner Imogen Heap

 

Grand Rally for Music Education Presents L.A. Philharmonic’s Gustavo Dudamel, soprano Renée Fleming, Dr. Nina Kraus

Music Education Programs and Interactive Marketplace Designed to Elevate the Innovation and Inspiration Found Across the Industry While Offering Support for Those Most Deeply Affected by COVID

 

WHAT: NAMM’S BELIEVE IN MUSIC WEEK - The online global gathering to unify and support the people who bring music to the world

 

        WHEN:   Monday, January 18 - Friday, January 22, 2021

 

HIGHLIGHTS           Wednesday, 1/20

                                    6AM PT - Global Livestream: Over 40 emerging and established artists from 23 countries and six continentswill come together for 12-hours of livestream concert performances in a musical celebration at NAMM’s Believe in Music week Global Livestream.

 

4PM PT - Believe in Music Product Preview - Featuring a compilation of videos from innovative companies including C.F. Martin & Co., Roland, Yamaha, Avid, Gibson, Shure and more, highlighting their new products through demos, videos, and interviews.

 

Thursday, 1/21

9AM PT - Opening Session featuring seven-time CMA "Entertainer of the Year” Garth Brooks, who will receive NAMM’s "Music for Life" award, which recognizes individuals or organizations for their musical accomplishments and inspiring more music makers.

 

2PM PT - Worldful of Pianos will debut and be live on BelieveinMusic.tv and pianists from around the world are invited to register to join the performance.

 

Friday, 1/22

9AM PT - Opening Session featuring hit song maker Melissa Etheridge, one of music's great female icons, who will discuss reinvention in the time of COVID and her new venture, EtheridgeTV.com. Etheridge, will receive NAMM’s "Music for Life" award.

 

2PM PT - The 36^th Annual NAMM TEC Awards celebrating the best in professional audio and sound production.

 

6:30PM PT - She Rocks Awards honoring women in the music & audio industries. Honorees include Nancy Wilson, The Go-Go’s, Cherie Currie; drummer Cindy Blackman Santana, Evanescence front woman Amy Lee, comedian Margaret Cho, and more.

 

Throughout the week - More than 200 professional development and training sessions for all sectors of the music products, pro audio and entertainment technology industries.

 

GIVE BACK:  Twelve nonprofit organizations to benefit from matching donation program, including The CMA Foundation, HBCU National Band Directors’ Consortium, Music for All, Showmakers, and others.

 

REGISTER FREE to music makers everywhere! Visit https://attend.believeinmusic.tv/ to begin registration.

"Music Worth Buying" co-hosts TJR, left, and Robert Kinsler
at the NAMM Show in January 2020.